Apple’s AI Disappoints as iPhone Sales Drop
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Apple Inc. experienced a 5% decline in global iPhone sales in the final quarter of last year, largely due to the underwhelming performance of its artificial intelligence software, Apple Intelligence. This lack of demand was particularly notable in China, where competitors like Xiaomi Corp. and Vivo gained market share. The iPhone’s worldwide market share dropped to 18% in 2024, with Apple’s full-year iPhone sales decreasing by 2% despite a 4% growth in the global market. According to International Data Corp., Apple shipped 4.1% fewer smartphones in the fourth quarter compared to the previous year, while the overall industry grew by 2.4%.
